Local Porn: Stimulating Growth

Snobs pull their noses up at pornography. But behind all the bump and grind lies a business opportunity.  

By Justice Khumela

PHOTO: Rupert Ganzer

PHOTO: Rupert Ganzer

In the last two months, the South African porn industry has become conspicuously present in the media. A victory for Top TV to broadcast three adult content channels was followed by Kenny Kunene’s decision to start making porn.

Hopefully this will have a positive impact for the local adult content industry and those in this industry.

While the hypocrites sharpen their blades, there is a need to unmask society and educate people about porn. For one, it is adult content for consenting adults, 18 and older. Secondly, South Africa is a free country and what people do in private is their concern. It is not forced on anybody; those who watch do it by choice.

As an industry they have a right to exist. They are not illegal, so why should they be made to feel guilty about the work they do? They have the right to get the maximum benefits and satisfaction from their work.

South Africa is emulating the USA’s adult content system, which generates around $4 Billion revenue a year. The industry has the potential to generate a huge amount of money. It is often forgotten that porn is a multi-billion dollar industry: One that can provide jobs.

In USA there are five adult content categories: Adult video (which generates in $500 – $ 1.8 Billion), the internet (which generates $1 billion), magazines (which generates $1 billion), pap-per-view (which generates $128 million and cellphones (bringing in $30 million annually.)

And it is a feminist industry. The porn industry has been classified the only industry that pays women more than it does men.

While I do not want to belittle anybody’s intelligence by saying this is a positive incentive for women in general, I will say it is a huge advantage for woman who work in the industry.

When you consider the revenue the Americans are making, I can’t help but criticise Top TV for the content they will televise. Their three new channels are: Playboy TV, Desire TV and Private Spice. These adult channels will be broadcast from 20h00 to 5h00,daily. All three of these channels are American channels, all content is American made.

I don’t think Top TV are wrong to show American adult content, but I feel it should also be giving rise to local content. This is by no way an attempt to encourage people into pornography, it is an extension to those who are already in the industry and those who would consider being in the industry.

Instead of expanding the American market, helping them generate a new market, Top TV should be focusing on the development of local content.

It is for this reason that I applaud Kunene and his initiative to develop domestic content. It must be hard for Kunene taking all the criticism for his new porn venture and his pursuit to be the South African Hugh Hefner, considering African culture’s sensitivity to sexual content.

Kunene is a businessman. He has seen a good business prospect for himself. It really isn’t fair to criticise his business morals. Some fast food businesses do more harm to the community by providing unhealthy, fatty and or falsely labelled food, and some of them never get criticised. Even if an oily, heart-stopping burger is more tasteful than porn to you, it is still not a valid excuse to criticise.

In any society there are numerous ways and means to make money. Unless it is illegal, I refuse to judge how different people make their income.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s